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Matt Herman

Founder and Former CEO, Enhance Health
He/Him · Tamarac, Florida

Matt Herman, the founder and former CEO of Enhance Health in Tamarac, Florida, is known as a forward-thinking leader in the insurance field. His impressive career blends sharp business strategy with a genuine dedication to social impact, resulting in notable financial growth and expanded healthcare access for underserved populations. After building a strong foundation in the flooring industry, he chose to take his career in a new direction. In 2008, he entered the health insurance industry, starting in a leadership position and quickly expanding the team from a small group to several hundred agents. His approach was grounded in building strong teams and improving operations, which soon led him to launch his field marketing organization. By building connections with agents nationwide and focusing on providing support, this venture achieved a successful exit, earning him recognition in the industry. With these accomplishments, he founded Enhance Health, aiming to make a greater impact by focusing on service rather than just sales. The company’s purpose was to help individuals, especially those in low-income communities, access health coverage with real support and clear guidance. The team worked to ensure people received not only coverage but also the education needed to use it well. Within just two years, he led the company from a substantial financial deficit to more than $570 million in revenue, making it one of the largest minority employers in Florida. Over one million Americans enrolled in ACA health plans with the company's support, many of whom accessed primary care for the first time. His team went further by offering assistance with financial literacy and benefits education, ensuring that members could fully benefit from their plans. As his work continued, he focused more on service, primarily supporting children with special needs. This personal mission showed a commitment to making a difference beyond business goals. Even while dedicating time to charitable work, he continued to earn respect and recognition for his leadership. Matt Herman is proof that business success and meaningful service can be achieved together through purpose, humility, and consistent effort.